In its marketing efforts, Barona is aligning itself with a couple of the fancier resorts on the Strip.

He said he isn’t surprised that other casinos would try something similar. “We have visitors from all over the states coming here, not just folks who frequent Las Vegas,” said Marty Goldman, vice president of marketing for Harrah’s Rincon. Harrah’s has three dozen casinos around the country and uses its loyalty program as the heart of its marketing effort nationwide. It can offer frequent gamblers stays at Caesar’s Palace in Las Vegas and other casino resorts around the country.īut there is a difference. The only other local casino able to make a similar marketing pitch is Harrah’s Rincon, which is managed by Harrah’s Entertainment, the largest casino operator in the world. “They’re both high-end properties with high-end amenities and great reputations.” “The properties are similar,” Salinas said. The Barona Indian band owns the 2,000-slot casino on its reservation.

Barona resort casino owner